SEO is Important For Your Website
Asking why SEO is important for your website is like asking why you made a website in the first place. The reason why you made a website is that you want your target audience to find you among the sea of competitors. In order for them to do that, you need to incorporate SEO tactics into your website strategy.
If your website isn’t optimised, your content will float aimlessly on the World Wide Web. Most people readily assume that search engines are smart enough to pick up and find your website. But among two million blogs posts that are published on the internet every single day, you’ve got to do something to get your content out there; where people actually read them. It also helps to understand that a search engine interprets a webpage differently than we do. It uses different SEO tactics to determine what each page is about and how it is useful for users.
In 2017 alone, Google has gotten over four billion searches each month. Can you imagine how many clicks and visits you would get if one of your webpages are displayed on Google’s first page? These days, having your website optimised isn’t a matter of choice – it’s a necessity.
Here are some of the many benefits of performing search engine optimisation on your website:
Cost-Effective Compared to Pay-Per-Click Advertising
SEO is not only the most famous but also one of the most cost-effective marketing investments people make. You’re able to rank higher in Google without shelling out too much cash. Another strategy to really boost your website’s online presence and assist your SEO efforts is to allocate a small budget for PPC (pay per click). But only do so when your website is on top of organic search results.
Increase Your Website’s Credibility
When people type in a keyword or search term on Google, Yahoo, or Bing, most of them generally trust the websites displayed on the first page of the search engine. Google filters all the content that goes out based on strict guidelines that are constantly enhanced by algorithm updates. And then, it will archive top-ranking websites. This is why users only receive the most relevant piece of content when they search online. This is also one of the reasons why most people trust Google more than other search engines on the internet.
Your Website Has to Be On The First Page of Google – If Not On Top
Most people – 75% of the internet users, to be exact – do not scroll past the first page of Google and other search engines. Therefore, if your website is not ranked on the first page of Google, then you’re seriously missing out on clicks and overall brand awareness. Your website may not have even seen the light of day. If you make it a point to be on the first page of Google, you’re set for a continuous influx of website visitors; and SEO can help you do just that.
Access Valuable Information
SEO gives you valuable information that you can use to generate leads or enhance your marketing strategy. Your website analytics enables you to see the types of products and/or services people are looking for on your website. As if that’s not enough, you’ll also be able to see specific search terms people have been searching for on search engines to find your website. When used properly, this type of consumer data is very valuable. Using this to your advantage will definitely be beneficial for the longevity of your website.
Minimal Upkeep Required + Long-Term Benefits
Over the past years, SEO has proven to be effective in delivering the results people wanted. It has been on the market for years and it won’t be going away anytime soon.
People love to use SEO because its effects last for a long time – until Google alters their algorithm, that is. But compared to PPC and paid advertising, SEO is a better choice if you want long-term benefits for your website. All you have to do is to stay updated with the latest information from Google and SEO professionals. But if you partner with an SEO company, you won’t have to worry about these changes because they’ll manage it for you.
If you want more information on what SEO can do to your website, SEO Brisbane is here to help. We promise to bring free targeted traffic to your website 24/7. Feel free to visit our site to know more about the services we offer.
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