If you are currently undergoing the initial stages of your SEO campaign or if you’re considering on investing, you may find yourself asking, “How long must I wait until I see results?”

As they often say, anything worthwhile takes time and there are no shortcuts to success. The most rewarding SEO campaigns are those that take time. A lot of effort is needed in setting up the campaign properly and it will take time for these efforts take effect.

Numerous businesses think that SEO gives them the results they need right away and they get disappointed when they’re faced with reality. If they’re not educated properly, they might even think that the campaign isn’t working and that they’re paying for nothing. But if you want long-lasting and rewarding results, you’re going to have to wait.

SEO Takes Time

How Long Until Results Kick In?

We’ve already established that a good SEO campaign takes time; but exactly how long must you wait?

To be honest, the answer may vary but normally, it would take around four to six months until you can gradually see results. However, the duration of the campaign depends on three important factors:

  1. A Website’s Age

Consider this analogy; if you apply for a job but you don’t have any single reference on your resume, your employer may have doubts about your legitimacy. The same goes with Google. Even if you start with a clean slate, it can actually work against you. If you’re just starting a new website, it would most likely take months before Google can index a new website.

However, there is a way to speed things up and this is through getting links from high-quality and high-ranking websites. Think about this as your references when applying for a new job. If a high-quality website thinks you content is relevant, then Google will also think that you’re reputable and is indexed quickly than others. Therefore, your SEO campaign will take into effect faster.

On the other hand, if your website is already well-established, then the result of your SEO strategies will most likely take place faster since Google doesn’t have to decide whether your site is legitimate or not. This makes the process faster.

  1. Past Penalties

If your website has faced a bunch of penalties in the past, Google will remember it. And it doesn’t like when someone breaks its rules. If you try to manipulate search results or trick people into clicking irrelevant websites just to increase your ranking, you may get penalised and Google may prevent your website from reaping results from your SEO campaigns.

Google hates it when websites try to improve their rankings unethically – such as getting backlinks from spammers, web pages with plagiarized content, getting content from other websites, or filling up web pages with a lot of keywords.

Google takes not of that and when you website did these in the past or present, it will be more difficult for you to raise your rankings and regain the trust of the search engine. Therefore, your SEO campaign will no longer work no matter how hard you try.

  1. Website History with Google

If a webpage is organically ranked on the first page of Google, this means that your page is reliable and trustworthy. The TrustRank or trust score identifies how high your website can go in terms of search engine rankings.

Which means that the higher your score, the more likely you’ll end up on top and your SEO results will be more satisfying. To increase your trust score, you can multiply the number of inbound links (links from the outside) on your website. This strategy tells search engines that your website is worth sharing.

If you’re currently optimising your website, don’t expect to get to the top overnight – all you’ll get is disappointment. The results of your SEO campaigns may take weeks, months, or even a little over a year! But the important thing is that you never give up. Remember that your time, money, and effort will pay-off in the long run.

If you want to know more about SEO, make sure to head over to SEO Brisbane’s website (seobrisbane.com.au). Don’t hesitate to reach out to us and ask us anything. We’d be happy to answer your SEO-related concerns.