When you think about search engine optimisation (SEO), the first thing that comes to mind is getting your website or web pages to rank on the first page of a search engine. While this is very much true, ensuring the success of your SEO investment, your website also has to show up in other places on the internet.
One of the ways to boost the optimisation of a certain website is through the use of social media. The link to your website appears on social networking sites, such as Facebook, Twitter, and Instagram will cause your website to gain additional visitors due to the exposure of your link on social media. These are one of the factors that search engines take into consideration as they assign a place to a website.
What Is A Backlink?
A backlink, or also known as inbound or incoming links, are the links that are found from another place on the internet that will lead to your website. Backlinks are really useful for search engines because it tells a lot about the popularity of the website. When other reputable websites link your website on their page, it greatly benefits your website since it shows that your website is legitimate and credible.
Other than linking your website on social media, it would greatly help if you can have links to your domain included on other websites. For example, if you are in the business of selling clothes online, bloggers, influencers, or people who buy from you may link your own website on their sites. These backlinks will then add traffic to your website. This enables search engines to show your website to your target market – the people who take interest in the products or services that you offer.
How to Use Backlinks for SEO
One of the many factors search engines will consider when ranking and indexing a website it the quality of the backlinks. Here are some of the features a good backlink should have:
- Your link should be on a well-known website.
If Buzzfeed puts a link on one of their articles, you’d most likely click it. Therefore, if the website is blowing up the internet (for all the good reasons), it is deemed to be trustworthy and relevant to the information a reader is looking for, then the backlinks that are on that famous site will be received positively by readers and search engines.
- The text displayed on the featured link has to contain a relevant keyword.
The visible link readers see on the screen is called the link text or the anchor text. Obviously, it has to contain a strong keyword that entices the audience to click on it. It has to show the reader what the link is all about without giving too much information.
If you want your website to link to Google, you have the option to simply write www.google.com.au or you can make your backlink more effective by writing the anchor text as ‘the most reliable search engine’ or something similar.
- Your link has to be found on a page with information that’s related to your website.
Think about it, when you’re happily reading an article about shoes, then you come across a link about celery, you’ll probably find it weird and scroll right through it. When your link falls on a website that’s completely unrelated to your content, search engines will think it’s spam and you’ll be penalised in the rankings. This is due to the fact that people use this strategy to cheat the system. Through putting numerous links throughout the web in the hopes of increasing website traffic.
- Your website itself has to be of good quality.
What’s the use of strong backlinks if new visitors won’t even stay long on your website? To prevent this from happening, you have to ensure that your website is easy to use and is filled with relevant, high-quality content.
Even if your link will receive a ton of clicks that lead to your homepage, if visitors don’t find what they need and click through other pages on your website, this will affect your ranking on Google.
Without the proper tools to help you, SEO can be quite complicated. Knowing how to utilise backlinks are one of the factors to help your website find its way to the first page. If you want to know more about backlinks and SEO, feel free to visit SEO Brisbane’s website.