In this day and age, small business owners can’t ignore the fact that online marketing contributes much to the success of their business. Establishing an online presence both on social media, as well as in search engine will bring you a steady flow of customers/clients.
Search Engine Optimisation or what people commonly call SEO has taken the lead on online marketing strategies today. Getting your website optimised could improve your website’s traffic as well as your visibility on every search engines. The problem is, it is impossible to learn the SEO basics overnight. Good thing there are SEO experts you can hire to do the job for you.
What does an SEO Expert do?
No matter how beautifully designed a website is, it won’t do much for a business owner if it doesn’t attract web visitors and generate income.
Search Engine Optimisation (SEO) Experts are usually hired by companies to help them get to the first page of a popular search engine such as Google. Once the business owners identify to what they want to achieve, the SEO expert then proceeds to plan for strategies that would enable the company’s website to generate more traffic and gain visibility on the web, and eventually attract potential clients and customers.
It is also important for an SEO expert to have some basic knowledge about:
- Business Psychology
- Web Development and Design
- Content Writing
How Does an SEO Expert Achieve All of These?
In order for an SEO expert maximise the success of a website, he or she should be able to have an expertise and experience in the following fields:
This refers to the things done exactly on your website. It talks about optimising the website’s HTML as well as the page’s source code. Before your website can be optimised, it needs to be search engine friendly in order to have a higher ranking.
Let’s look at some on-site SEO techniques that an SEO expert should help you with:
- Title Tags – These are the blue links that come out of the search results making it an essential part of SEO.
- Description Tags – these things are usually the ones that you can’t perfect in one go. That’s why you need an expert’s advice on this one.
- Meta Tags – Depending on your situation, meta tags may or may not help you in your website’s SEO. An SEO expert would be able to impart some knowledge to you in this aspect.
- Content Quality – This is the most important part of every website. In order to achieve high rankings, you need to be able to create a content that would make the visitors want to spend more time on your website and to keep coming back for more.
- Keywords – This is something you should be careful of. You don’t want to overuse keywords or you might end up getting penalised. An SEO expert would be able to help you generate keywords that are unique enough for your website’s SEO.
- Headers – proper HTML tags and keywords in your heading are also important.
- Device Friendly – As the world becomes more reliant on other devices such as tablets and smartphones, websites should also be optimised in order for it to be accessible to these devices.
This aspect of SEO involves links coming in and out of your website. This means outsourcing for links that you would be able to use for your own website in order to generate traffic and increase visibility.
- Link Building – this is one of the most important parts of SEO. However, you have to be careful about choosing the right links as some may cause your website to rank lower rather than higher. If you do it right, the more likely you’ll get backlinks.
- Social Media – getting your content shared on social media could really boost your ranking on search engines. The more your content is shared, the better your chances of being on the top of the results.
- Videos – videos are great for links if it is properly optimised. Aside from it being a great source for links, videos also tend to get shared more than text contents.
The success of your website solely depends on how much effort you put into SEO. We believe that SEO Brisbane is a great investment for your business because we can help you achieve organic traffic and in turn, an influx of potential customers. We ensure that our clients will get what they want and more. If you want to know more about our services, we highly encourage you to visit our website.